I frequently receive requests from online casinos to play and review their casino, if we approve of them we list them on our site (playorgambleonline.com) it gives the casino more exposure and a better chance of someone playing. After all my website is all about reviewing the top casinos. My benefit is more content and if the casino is good, my players remain happy and continue to come back. There are many brand new casinos popping up on the Internet and don’t get me wrong, this is a good thing!
Six years ago when I started my business there was an abundance of online casinos that in they past did really well, and so did their players, but as bad economic times began to show their ugly face so did some of the casinos, leaving players high and dry, many players as well as affiliates did not get paid. Other casinos started imposing strict rules and even changing their terms and conditions overnight, leaving a bad taste in a lot of players mouths.
In the last year or so there has been some new blood in the casino industry, bringing in some good quality casinos that look at their business as a long-term venture. Most new casinos are very interested in keeping their client base happy and producing winners, while at the same time making sure the casino turns a profit, it’s a win-win situation for both the players and the casino.
White label casinos
A traditional casino is like any other business model, and looks for share holders and investors and usually has a solid business model to make sure things work smoothly, but in the case of White label casinos it’s a bit different because anyone who has a few bucks can invest a some money and start their own casino. There are many white label casino providers that offer anyone interested in starting their own online casino a turnkey operation with everything they need to get started, kind of like a franchise. Essentially anyone with a little bit of money can start their own online casino , you get your own domain name letting you host over 260 games, all you have to do is market it and bring in the players, they do the rest, including support and customer service.
There are several white label providers, one that comes to mind is Progressplay.com I mention that name because they host a couple of popular casinos such as Jackpot.com which have been around for a long time. While most of these casinos are reputable, one thing that has happened in the past is that some casinos because of mismanagement have gone under and left their players unpaid, usually the buck gets passed back an forth from the white label casino and then to the operator with no resolution.
Is it safe to play at a white label casino?
For most practical purposes yes, but there are very few that I personally would trust for various reasons, white label casinos are the middlemen, its easy for either party to not take the blame, compare that with a non white label casino, everything is done in house and there is a brand and a reputation to uphold with shareholders and partners to oversee that everything runs smoothly. I mentioned Progressplay.com because they do provide service to a few good online casinos that I do list on my site, including Hipozino and Conquer casino, but they are the exception and the only ones I can vouch for as being honest and player friendly.
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